Product 01

Concept Check

Know which one wins — before the market tells you the hard way.

Typical sample

~300 consumers

Typical timeline

Results in 5 days

Pricing

Quote within 24 hours

Typical for this study. Sample, markets, and timing are shaped around your question — run it once, or as often as you need.

What you get

  • Up to three routes tested side by side with a clear winner — and the why behind it
  • Diagnostic scores: appeal, relevance, uniqueness, and purchase intent
  • Results split by gender, age, and city — expandable in the live view
  • A live, shareable results link your whole team can open — plus a working session to walk through it

How it works

Day 0

Brief us

A 30-minute call or a WhatsApp voice note — we turn it into a tested questionnaire the same day.

Days 1–4

We field

Real consumers across your target markets answer in their own dialect. Every response is screened by our quality layer.

Day 5

You decide

The live results view lands in your inbox with the winner, the diagnostics, and the splits that explain it.

Live specimen

The deliverable — live specimen

This is what arrives on day 5: not a slide deck, a working results view. Click through the splits exactly as you would with your own data.

Ramadan campaign — two routes

Category: snacking · Saudi Arabia

Live specimen — click around

Route A — “Family Table”

Winner

0%

Preference share

Route B — “City Nights”

0%

Preference share

Diagnostics

Appeal

72

61

Relevance

68

54

Uniqueness

55

63

Purchase intent

64

52

Route A wins on relevance and purchase intent. Route B is more distinctive — but distinctiveness alone doesn't convert.

n = 312 · Saudi Arabia · fielded in 4 days · Illustrative data, shown to demonstrate the deliverable.